As a graphic designer, my goal is to create brand-coherent, beautiful visuals that help clients work towards a vision that effectly represents their business mission and especially in the case of small business owners, a bit of their own personality.
The breadth of clients that I work with differ greatly in the sector in which they are in, which provides me with an opportunitiy to design for a wide range of audience like elders, children, and people with diabilities.
Whether they are brochures, case studies or event posters, I like to keep my designs simple, with a focus on typography, icons, and hierarcy. The result is a series of promtional assets that are uniue and efficient in communicating to the audience in a visual manner. As a result, these designs fortified the clients' branding and helped increase community engagement.